Posts Tagged ‘montreal’

Everyone at Rogue Counsel “grew up in” a large, fairly traditional PR agency environment – our founders, our part-timers, our freelancers – everyone. We put in the (wo)man hours, have the contacts, got the experience, understand the business, and we get the big idea.

With that being said, indie developers are our specialty because we can relate. If you (Bob, the talented indie) wanted to work for a big brand, you could – and you would – but you don’t. Why? Because you’re passionate about doing your own thing on your own terms, and you got tired with the politics of “no”…

Ditto, Bob. We won’t expound, but could.

Indie game PR is unique. When you’re working with an established brand and/or franchise, you’ve got an automatic “in” with most major enthusiast outlets. When you’re an independent start-up making your dream game ’cause you feel like other people would want to play it, it’s a little bit tougher a whole different ballgame convincing press to cover your project.

There, there. It’s not that your game’s not newsworthy, it’s just that your game is one of hundreds of others, and picking out which ones to cover can be like picking a flavor at Froyo (or finding a needle in a haystack) – the metaphor matters not. What does matter is finding the right PR team to tackle your unique challenges… Gaming PR is not one-size-fits-all. Case in point: MontrealX.


MontrealX_logoIn partnership with the Quebec Government Office in New York and Alliance Numerique, Rogue Counsel is pleased to announce the first-ever event in NYC specifically focused on Montreal’s burgeoning indie gaming community.

MontrealX on December 4th in the Quebec Government’s Rockefeller Center office will spotlight 10 indie studios from Montreal, with developers traveling to the city to demo upcoming and recently launched indie titles, hold a panel discussion about the gaming industry in Montreal and have some superb Quebec beer, wine and hors d’oeuvres.

We’ll kick off at 3pm and wrap up by 7pm. If you’re a publisher or member of the press interested in attending, please contact

Participating studios and games include a roguelike in which you can’t fight your enemies (Subaeria), World War Machine, an action RPG featuring highly customizable and extremely detailed robotic characters, two serious games from Affordance, and more. Check out the full roster: